THE STARTING POINT FOR THE DIGITAL STRATEGY

The starting point of the Digital Strategy begins with the identification of the company’s digital maturity in terms of technology, leadership posture and innovation and with the understanding of current digital capabilities. The next step is to understand the direction of the business. Then, we must ask which technologies can leverage the business. Within these technologies, which must be studied, experimented, tested, and implemented. Another important definition: which digital maturity goal makes sense. Having answered these questions, it is time to define which digital capabilities should be developed or acquired. Now turn all of this into projects and investments and you have your Digital Transformation Plan.