EFFECTIVE PRODUCT MANAGEMENT

With the digital transformation of society and companies, we are using a wide variety of mobile applications or digital platforms to use services, buy or rent goods, subscribe and so on.

In this scenario, companies that develop digital products or apps need a structured approach to the management of these products from their conception, through delivery, their use by customers and their evolution.

Product management is the process of creating products, services, and experiences that are valuable to customers, but are also feasible and commercially viable for the company to develop and deliver.

Effective product management balances the interests of the customer and the company over the product, service, or experience life-cycle and enables a long and mutually beneficial relationship between company and customer.

In this context, managing a digital product requires:

1. Understanding of the business and the environment in which it operates.

2. What need and problem the product wants to solve.

3. Having people proficient in product ideation, in conducting their development and in the go to market.

4. Having people with relationship, integration and orchestration skills from various stakeholders with diverse interests.

A consistent approach to the product success consisting of:

• Offering a solution to solve a need or problem.
• A process for product development.
• An approach to product management.
• Placing the right skills in the process as a whole.
• Count on the stakeholders that will add value.