DIGITAL TRANSFORMATION IS MORE THAN A MOBILE APPLICATION

From a business perspective, Digital Transformation is not limited to working in the Home Office, downloading Mobile Applications, or being served by Chatbots. It is much more than that.

The Digitization of Society is reflected in the increase of online purchases in marketplaces, in the growth of distance learning, in the uberization of the economy, in the digitalization of banking and government services and in the emergence of an economy based on platforms and sharing.

Digital Transformation is suitable for any type of company in any business segment and not just for companies that were born digital: Internet of things for transformation industries, optimization algorithms for logistics, artificial intelligence for the cure of cancer, are some examples.

All we are seeing are the effects of the emergence of several emerging technologies that companies have been using to transform inputs into products and services.

To scale a Digital Transformation Plan, it is necessary to start from a Digital Strategy supported by the Business Strategy and these in turn, supported by a Viable Implementation Plan.

Thus, in strategic terms the company must think about:

Improve the customer experience (who they are, what they want to buy, how they are segmented, what their habits are) and decide on the best technology for this.

Make operations and integrated logistics more efficient, reducing time cycles, improving the quality of products and services, and deciding which technologies have the most pay offs.

Make the Organization more agile and innovative, changing the way of working, implementing collaborative technologies and new organizational arrangements.

Promote, from the original business, derivations or new businesses based on largely digitized new models.

Define which Digital Capabilities as culture, capacity and innovation, agility, project management, supplier management, algorithm management, IT infrastructure, among others, must be developed to support the Digital Transformation journey.

To have a plan for the Digital Transformation Day that is both sustainable, scalable, and realistic.

Choose the best technological alternatives for your digital transformation.

By Digital Transformation we can understand as an evolutionary process that leverages digital and organizational capacities to support, create or improve business models, operational models and the relationship with the customer aiming at generating value.

Anyway, there is no path to the future that does not go through Digital Transformation and your company’s strategy can no longer ignore it.