UNDERSTANDING THE DIGITAL TRANSFORMATION DOMAINS AND EMERGENT TECHNOLOGIES

Digital Transformation, if in the previous article we mainly brought its objectives, today we will address aspects such as Scope and Domains – represented here by the triad CLIENT + PROCESSES + NEW BUSINESS MODELS – areas where the investments of the new ones occur technologies that enable companies to transform and about their key technologies.

CLIENT: In the customer domain, they range from the Offer Development processes to the market, through Marketing Actions, Sales Processes, Relationship Management, Communication, Engagement, Feedback, or any action that reverberates in its consumer audience.

PROCESS: In the Operation Processes, all actions comprise the Organization’s Logistics, encompassing the Supply Chain Management, Manufacturing Processes until the Delivery of the Product. Still in this domain, it is necessary to insert the Organization’s Management form and all arrangement about the organization of work and work enablement.

NEW BUSINESS MODELS: New business models mean changing – sometimes radically – the purpose of the business and what it has to offer to its customers using Digital Technologies. A good example of this are the strategies used by traditional companies such as banks adopting digital platforms, large retailers also present in e-commerce or automakers renting their vehicles.

KEY EMERGING TECHNOLOGIES: Making the correlation with the domains mentioned above, which would be the Emerging Technologies more applicable to each one towards Digital Transformation?

For the Client domain, we highlight some technologies such as Big Data, Analytics, Augmented Reality, Virtual Reality, Chatbots, RPA, Machine Learning and Artificial Intelligence.

In the field of Operational Processes, some emerging technologies that stand out are: Collaborative Robotics, Additive Manufacturing, Augmented Reality, Virtual Reality, Digital Twins, Simulations, Internet of Things, Vision Systems, also Machine Learning, Artificial Intelligence, and Intelligent Drones.

New Business Models can benefit from Artificial Intelligence, technologies for collaborative work such as translators, visual presentation, and other technologies to support virtual work. To support management decision-making processes, some technologies that stand out are: Big Data and Analytics, Simulations, Analytical Models.