TRENDS IN BUSINESS TRANSFORMATION AND THE ROLE OF DIGITAL TRANSFORMATION

The digital transformation that the world and organizations have been experiencing has no comparison in history when we are talking about disruptive changes and shaking the traditional form of competition. The “competing enemy” comes from everywhere, even from that start up to which we do not pay much attention or disdain. Netflix’s story is a magnificent example.

The digital transformation is forcing the transformation of organizations.

Many of these changes are taking place due to the geopolitical scenarios and the behavior of society and the new generation of people who are fully connected and also due to technological innovations that become common in our daily lives.

In the past ten years we have seen a myriad of events and happenings such as the exponential growth of Big Techs like Alphabet (Google), Apple, Amazon, Facebook, and Microsoft to name but a few.

Furthermore, we are experiencing the revolution of technologies emerging from so-called industry 4.0 or from intelligent manufacturing such as internet of things, advanced robotics, additive manufacturing, artificial intelligence, augmented and virtual reality and so on.

Another aspect that we can observe is the speed at which changes are taking place, the speed at which innovations are becoming products and services that have shaken several industries. Classic examples from eBay, Airbnb, and Uber.

This scenario cannot go unnoticed by organizations, whether they are profit-oriented or not.