IMPERATIVE PLATFORM MANAGEMENT PRACTICES

The world is seeing the emergence of a platform-based economy. See the emblematic cases of Netflix, Uber, Airbnb, Spotify, Facebook, Apple, Amazon and Google to name just a few.

These platforms bring together a true ecosystem of partner companies, application developers, users and customers.

Today they are the companies that demonstrate the highest market value, many times superior to the companies of the traditional economy.

These companies apply new management approaches regarding assets, workforce, innovation, experimentation, autonomous teams and agility, the so-called practices of exponential organizations.

In the new digital economy, the competition happens among platforms.

Within this scenario, applying platform management practices becomes an imperative.

Therefore, understanding the migration of services for platforms, their architectural characteristics and alternate designs, the need for ecosystem governance and the evolution of the platform are key elements for their management.

In this context the management of a platform ecosystem comprises of:

1. Identification of the opportunity for the platform creation.

2. The design of the platform and it’s development.

3. A decision on the platform architecture.

4. Attracting the stakeholders for the platform such as developers, clients, users, influencers, etc.

5. Create demand for platform use.

6. Establish governance mechanisms for the ecosystem.

7. Manage or develop and evolve the platform.